Adobe recently released its 2021 Digital Trends Report which has shown that speed and action of insights will be an overriding focus and key investment area for many Asia Pacific (APAC) businesses in 2021.
In 2020, digital disruption led businesses to realise they need to understand and act on data faster. Only one-third (35%) of ANZ leaders believe their organisation has strong capabilities in accuracy, actionability, speed and access of insights. However, four in 10 (40%) respondents are planning to invest resources in improving insights and analytics capabilities to achieve their top marketing goals in 2021.
According to Adobe chief technology advisor and principal product manager, Scott Rigby, the major trend to help leverage this is headless commerce as a steppingstone to an integrated tech stack.
“Headless commerce is no longer just a buzzword; it is more widely accepted within the industry and there is a better understanding of its benefits for supply chain flexibility, wider range of APIs and ability to enrich the customer experience,” he told Retailbiz in a recent interview.
“Another area that Adobe has invested in is live search. When there are thousands or millions or product SKUs on a website, there is a real need for strong search capability. Companies can now provide hyper-relevant results that auto-complete, auto-index and auto-filter to drive customers to complete their transaction.
“There is also an increasing desire to deliver content at scale and speed and we want to democratise that throughout the organisation outside of the content producer or creator.”
The Adobe Journey Optimiser, scheduled to become available at the end of June 2021, offers real-time customer insights and engagement to optimise personal and contextual experiences. It is the industry’s only enterprise application designed to help marketers optimise the customer journey across any outbound or inbound customer touchpoint.
“We have seen an acceleration of online transactions and I believe this is unlikely to return to pre Covid-19 levels. There is a strong appetite among businesses to communicate using less traditional methods and instead, utilise more digital channels.”
Developed in response to a call for action from Minister for Industry, Science and Technology Karen Andrews and led by Adobe, the digital micro-skills marketplace, Skill Finder has seen more than 80,000 Australians visit the site and close to 8,000 people have selected a course relevant to them.
Following a successful proof-of-concept, the federal government has provided a $2.7 million grant to further develop the platform and help more Australians upskill and reskill. The top courses on the platform include Adobe: Basic principles of design, IBM: AI concepts, Atlassian: Build backlog w easy agile, MS: Add decision logic to code and Accenture: A better cover letter.
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source https://klinkerbud.medium.com/how-adobe-is-helping-businesses-optimise-the-customer-journey-1aec5be3c403?source=rss-8a287f9546ea------2
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